Stari Oča
Stari Oča, where all processing procedures are based on expertise, the use of high-quality raw materials, and a love for tough work.
Problem
Meat is important in the diet because it provides high-quality complete protein containing all essential amino acids. Delivered in forms the body can easily use for building and repairing tissues. But industrial farming often involves crowded and stressful living conditions for the animals. To prevent disease in crowded facilities, antibiotics are widely used, contributing to antibiotic-resistant bacteria.
Solution
Animals that graze freely on natural mountain pastures eat diverse grasses and herbs. Vegetation produces meat that is nutritionally richer and naturally flavorful without needing additives. Reduced stress and humane conditions contribute to both ethical farming and higher-quality meat. Through the visual identity, I wanted to express the company’s respectful approach to livestock and the quality of their meat by illustrating the animals in dynamic, lively motion.
